Our Work
With a project portfolio ranging from marketing topics to articles on interesting topics, I try to challenge myself with conceptual expansion. This gives birth to unique drafts, something that can be considered as sustainable USP (Unique Selling Preposition).
Detailed history of MCU from the very beginning has been discussed thoroughly. In addition, MCU positioning strategy has been gauged in accordance with the brand identity, meaning, response and resonance. Moreover, PESTLE has been used to reflect on the future trials that MCU could face. Lastly, Kolter and Sarkar's brand activism has been used to assess MCU's social, economic, political, leagal, business and environmental activism.
The article sheds light on the amusing facts of video games that majority are unaware of. In addition, it also focuses on the rationale for consumption i.e., why would certain group consume video games. Moreover, it highlights the benefits and limitations of video games on environmental sustainability, individual well-being, and social cohesion. Lastly, the affects of government policy, consumer lobbyists, and individual consumers on video games have been detailed as well.
McDonald's has been engulfed in a series of lawsuits concerning sexual harassment of both men and women, and to add more, there were cases of minors being abused as well.
The research paper enlightens the background and history of McDonalds and provides detailed insight into the harassments issue at McDonalds. Moreover, it highlights the issues that could arise if the issue is not thoroughly solved. The current policies of McDonalds in dealing with the issue has been discussed and suggestions on what more can be done has also been provided.
Renault-Nissan alliance is at risk. The issue to be addressed seems to be lack of cultural training for the employees.
This research article dives deep into identifying, assessing and understanding the causes that placed the alliances at risk and provides use of critically assessed frameworks that could be extensively useful for training aspect of International Human Resource Management (IHRM) to tackle the issue and place the alliance at the suitable path towards prosperity.
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It was required to choose any organization and conduct primary and secondary research including the focus groups, questionnaires and resources from the internet to identify the factors that prevent customers from purchasing from Cross-Stitch. Questionnaire was attempted by 60 individuals. This project was attempted individually and the questionnaires and focus groups were conducted solely by me. 2 focus groups included 8 and 9 people respectively with duration of 40 and 54 minutes respectively. I was able to score distinction in the project due to my interest in the subject in question. You can visit the project at Medium
The coursework revolves around the Eco-friendliness of BP's past and current corporate and business strategy via the Ansoffs matrix. PESTLE analysis framework has been used in extensive details as an attempt to understand the internal and external opportunities and challenges regarding net-zero policy to reimagine BP for people and planet. VRIO framework has been utilized to understand the strength and shortcomings enveloping the net-zero corporate and business strategy. The recommendation for the future strategic direction of the company has also been explained. The analysis has been backed by plethora of resources. Read more about the project on Medium
Deliveroo's operations have been keenly observed and commented on via SWOT analysis. Read more on Medium here
This report focuses on how Walmart should start its operations in Pakistan. To support this, PESTLE and UPPSALA models are used. The introduction of Walmart and Pakistan has been provided. The mode of entry for Walmart to enter Pakistan and why other modes of entry are not suitable are also discussed. Read more
This report is about a unique marketing event of Tesla’s Cybertruck and consists of 3 main parts, namely selection and introduction, analysis, and conclusion. This report sheds light on the effective and unique marketing strategies used by Tesla to the fullest. Marketing issues are also discussed and how Tesla used the issue as a marketing strategy. The success of the Cybertruck event has also been identified and the role of key players has also been explained in detail. Read further
We all have struggled with English Language at some point in our life. The articles sheds light on ways one can improve both spoken and written English in a way many consider as fun. It is a built premise that you would learn better if you have an interest in something. Article elaborated here.
Sales is the essence of every business. No sales mean no business is going on. Sales need to be a top priority regardless of which corporate aim the organization follows. Read more
Seeing our loved pets in pain, whom we consider as a part of our precious family, can be a difficult time. This article provides insights into what to expect from the future. click here to read more
Accounting and Mathematics are an integral parts of a business. An organization could go bankrupt mainly due to issues in accounting books. read more here